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Germany loves LIQUI MOLY

The readers of two automotive magazines chose the German manufacturer as the most popular motor oil brand

LIQUI MOLY is the most popular motor oil in Germany. The readers of two automotive magazines independently chose the German motor oil and additive specialist as number one. This means that LIQUI MOLY has left the brands of the global corporations behind. 'This shows that we as David can even beat a Goliath when we offer top products and service', says LIQUI MOLY boss Ernst Prost.

The readers of the leading German automotive magazine 'Auto Motor Sport' chose LIQUI MOLY as the most convincing oil brand. Almost 93,000 readers participated in the survey and 48 percent voted for the German manufacturer. While Castrol has consistently occupied 1st place in past years, LIQUI MOLY has now for the first time pushed its rival from the peak position. LIQUI MOLY was thus awarded the title of 'Best Brand' in the lubricant category.

Shortly afterwards, the German 'Auto Zeitung' published the results of its reader poll. Its readers also selected LIQUI MOLY as number one and awarded it the title of 'Top Brand' in the lubricant category. 28.9 percent awarded the family-owned company their vote – an increase of more than double within two years.

'This isn't just about top products', says Ernst Prost. 'It's also about a brand that is as powerful as it is charming, as honest as it is decent. We make no false promises to our customers, but instead provide real support.' Thus, for instance, a large number of sales representatives look after the garages and dealers in Germany. Regular training offerings around the world ensure that they are always completely up-to-date with respect to new products, their usage and the resulting business models. When questions come up later with routine use, the application technicians of LIQUI MOLY can provide further assistance. 'Our customers don't get shuffled off to some call center, but instead reach our technicians directly. We want a direct connection to our customers', Ernst Prost explains.

The fact that German drivers in particular rely upon LIQUI MOLY is a distinction of quality for Ernst Prost. The company ensures this quality by producing exclusively in Germany. The affection of drivers for LIQUI MOLY is also reflected in company sales: in 2010 these increased by more than 20 percent to 289 million Euros.

'When we announced our goal of becoming the market leader years ago, we were sneered at by many', says Ernst Prost. 'Now we have shown what can be achieved with hard work and dedication.'

LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of qualitative high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 90 other countries.

For more information, please contact:

Mr. Gary Boyd
1820 Clark Avenue
Long Beach, CA 90815
Tel. 001 562 5975519
Cell: 001 5627607023
Peter Szarafinski
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Tel.: +49 7 31/14 20 189
Fax: +49 7 31/14 20 82


Germany loves LIQUI MOLY - press release for download - (Awards_US.doc | 144,5 KB)
"Auto Motor Sport" readers elected LIQUI MOLY best brand - photo for download - (BestBrand_2011.jpg | 89,1 KB)
"Auto Zeitung" readers elected LIQUI MOLY "Top Marke" - photo for download - (TopMarke_2010.jpg | 72,8 KB)
Ernst Prost, geschäftsführender Gesellschafter der LIQUI MOLY GmbH - Pressefoto - (Prost_109.jpg | 408,3 KB)

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Jerg-Wieland-Strasse 4
D-89081 Ulm-Lehr

telephone: 0731-1420-0
fax: 0731-1420-71